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Online Advertising Resources

Revised June 29, 2003

Images: To find sites that feature images, go to Google and change the search feature from Web to Images before doing your web search.

Advertising Textbook Links and Tutorials

Links to advertising agencies, online research, industry groups, job sources, how-to 

tutorials on advertising and the internet; linked to O’guinn textbook, Advertising and 

Integrated Brand Promotion.

Advertising History

Outdoor Advertising Images

Image from John W. Hartman Center for Sales, Advertising & Marketing History
Rare Book, Manuscript, and Special Collections Library, Duke University The Outdoor Advertising Archives


TV Presidential Commercials

The history of Presidential campaign commercials, 1952 – present. 

Contains almost 200 digitized commercials, along with analysis, historical background, 

and election results.

The Discovery Channel: Advertising History (cut and paste)

Marina Williams

The Discovery Channel website has to be one of the best websites to take research from 

when investigating the history of something.  They had a full page on the history of advertising.

In the early stages of American advertising, direct advertising was most effective, because the nation lacked transcontinental transportation, distribution, and communications systems. 


The pioneers in this field were seed companies and book and pamphlet publishers. Mail-order houses appeared on the scene as early as the 1870s. Railroads and steamship lines also were among the early users of advertising in the United States, not only to praise the luxury and comfort of their modes of travel but also to publish their schedules and rates.

Late in the 19th century many American firms began to market packaged goods under brand names. Previously, such everyday household products as sugar, soap, rice, and molasses had been sold in neighborhood stores from large bulk containers. As a result, consumers had seldom been aware of, or influenced by, brand names. Soapmakers were early advertisers of packaged and branded products. The first "household name" soap brands, which date from about 1880, include Ivory, Pears', Sapolio, Colgate, Kirk's American Family, 

and Packer's. Shortly after the turn of the century, Americans began to be aware of such brand names as Bon Ami, Wrigley, and Coca-Cola.

After World War I (1914-1918), advertising developed into a business so big that it 

became almost a trademark of America itself in the eyes of the world. The increased 

use of electricity led to the illuminated outdoor poster; photoengraving and other 

modern printing inventions helped both the editorial and advertising departments 

of printed journals. The advent of radio in the 1920s stimulated a whole new technique 

of selling by voice. The most significant development after World War II (1939-1945) 

was television, a medium that forced the advertising industry to better its techniques 

of selling by the use of visual devices as well as by voice.

Advertising Age: The Advertising Century



Marina Williams

I actually spent a good amount of time looking over this website.  It goes back and reflects on the top advertisements of all time, including the top 100 Campaigns, top 100 People, top 10 Jingles, top 10 slogans, and the top 10 ad icons.  As I skimmed though the lists, I was able to actually remember and sing along with the commercials.  


You never really know how much you really remember from a commercial until you look at this. The timeline starts in 1704 with the first newspaper advertisement. 



See samples of the greatest ads of all time, ads by decade from the 1930s – date, and a chance to compare ads for the same product produced during different decades. This is a pay-to-subscribe site, but many features are free.


Emergence of Advertising in America: 1850-1920


Jana Ballard

Here are over 9000 images, with database information, relating to the early history of advertising in the United States. The materials, drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University, provide a significant and informative perspective on the early evolution of this most ubiquitous feature of modern American business and culture.” The website is complete with 11 advertising collections of media, ranging from trade cards, calendars and almanacs to cookbooks, print ads, billboard signs and posters. A search utility is provided to allow users to search the various advertising collections. There is an extensive timeline of business, technology, media and marketing events related to advertising, from 1850 to 1920.


The creators of this site did an amazing job of compiling thousands of pieces of advertising facts and images – giving credit to creator of each advertisement and the year of creation. Each advertisement is shown in graphic form and can be enlarged for better viewing, cross referenced to other categories, and tracked by a unique identification database number.


This site is ideal for anyone doing research about a particular company, its advertisement(s), advertisement types and/or trends in the early history of advertising. On a scale of 1-10 (10 being the best) I would rate this site as a 9. The information is useful, easy to locate and understand, the graphics are clear, the site loads quickly, and the layout/architecture is intuitive.


History of Advertising in the U.K.

Newsletter and archive: timeline of UK advertising history.


Advertising Business

Ad Week

Jeffrey Keddie

Ad Week, the main review of advertising's ups and downs, has a section dedicated to the best and worst television spots each month. The overlying theme of all the "best spots" seems to be humor. Rarely does a serious ad cut it these days, which can be difficult for serious PR campaigns. Charity organizations are subject to the same consumers as businesses, and the corporations have the upper hand. Without the development of more award-winning, serious advertising charities will find themselves low in funding. Should these organizations bow to AD Week and begin making humorous ads about AIDs in Africa and UNICEF? Aren’t the messages of the ads more important than the humor? If any of the students in this class are going into advertising, see what you can do to help these charities to win some ad awards.




Amy Condie

I first heard about Buy Nothing Day four years ago
from a friend who is pretty active in the voluntary
simplicity movement.  She explained that it fell on
the day after Thanksgiving - affectionately called
"Black Friday" by the retail industry.  The day after
Thanksgiving is the single biggest shopping day of the
year in the United States.  As my friend talked about
Buy Nothing Day and handed out pamphlets and stickers,
I noticed that everything had the name "Ad Busters" on
it.  When I was reading from the class text the other
day I noticed a list of web sites to check out, and Ad
Busters was on the list.  So, I logged on and checked
it out.  I was impressed with the professional tone
and feel of the site.  Basically, Ad Busters is a
non-profit group of artists, activists, and regular
people who are attempting to challenge the power of
media, advertising, and corporate America.  They are
doing this through the creation of "uncommercials" -
spoofs on popular commercials, "subvertisements" -
spoofs on popular print ads, and other organized
large-scale boycotts such as "Buy Nothing Day" and "No
TV Week".

The site is an on-line version of their print magazine
that is published every two months.  There are links
to all past issues as well as the present July /
August 2000 issue.  I thoroughly enjoyed reading the
on-line articles.  Some highlights included Ode to Ben
and Jerry's - a rhyming poem lamenting the corporate
buy-out of Ben and Jerry's, an article about airing
commercials in public schools, and an article about
the current Presidential race which stated that there
will be three candidates in the debates - Vice
President Gore, Governor George Bush, and Anheiser
Busch.  While I enjoyed reading the articles, not
everything that was listed as an article was available
to read on-line.  I'm assuming that one must purchase
the magazine to have access to everything.  Other than
the lack of links to all listed articles, the site is
easy to navigate and very informative.  There are
links to some of the anti-corporate literature that Ad
Busters makes available as well as an archive of all
their uncommercials and subvertisements.  The site
also includes an in-depth explanation of Ad Busters'
attempt to air their subvertisements on national
stations including ABC, NBC, and CBS.

is definitely a site that all mass
communications students should visit, if only to see
the flip side of corporate advertising.


“Adweak” satirical web paper

Dave Remer

This site is a little "inside" for the general public
but anyone who watches, listens, or reads advertising can get a great peek at how the industry makes fun of its own politics and bureaucracy.  After just five or ten minutes here you can understand what pushes the buttons of most agency types.  And you can only spend five or ten minutes because most of the links are fake.   These guys also make it easy for anyone to infer the kind of crap agencies go through with their clients. 


If you read between the lines you can piece together the real drama that goes on everyday in the client/agency death match.

The entire site is "tongue in cheek."  It's full of fake gossip and phony
won and lost account announcements.  You can quickly glean the egocentrism of the advertising industry.  Like sports franchises, the noise is more focused on individuals than on any particular organization.  The narcissism is palpable in real life too.

Simply read everything "backwards", and you'll understand how this business represents itself to the rest of the world when playing it straight.  This site is exceptionally relevant and fun for people in a communications career, but the "ad rats" (referring to the groupies of the industry) love it as well.  One of my sons reads it more than I do.  But like some in this class, he is a keen observer of the media.  Have fun.

PS: read the entire disclaimer at the bottom of the page.


Product Placement
Charles Whitmer

I decided to search out some of the companies involved in getting products
placed in movies as well as TV shows. It's surprising how open they are
about what they do, but advertisers will tell you, they are in the business
of getting people to buy things they don't need. If people need something,
there is no need for advertising. I was also surprised at the sheer number
of agencies who specialize in product placement. It would appear that
nothing appears in films by chance anymore.

The first is the trade group for the industry (ERMA).


Entertainment Resources and Marketing Association

They define product placement as "providing
entertainment resources to the filmed entertainment community."

The second is the self-described leader in the field, (UPP) who were one of the first 

agencies involved with product placement. They are the people who got Ray-Bans 

inserted into "Risky Business" (they have been around for a while!), "Top Gun," and "Men in Black.”


United Product Placement

There is even an agency that specializes in providing guns for movie shoots - no pun intended:

And another agency that's rather disturbing slogan is "the difference between creating awareness and changing the way people think" (italics mine): http://

Here is an article about the growing trend of "virtual product placement."
The movie is already finished? No problem, we can go in and digitally insert your product. 

The star was originally filmed drinking Coke - we'll just touch it up as a Pepsi can:

Advertising How-To

Rob Kropf

This site is all about teaching you to write an effective advertisement, or what they think is an effective ad. It's quite interesting. They even have all these mind teaser games you can play to help speed up your creative thought process. It's kind of humorous. 


Advertising Slogans

Creative professional copywriting services, effective slogans generator

Zoie Brewer

Slogans, which are just a sentence or a few words, are extremely important to companies.  They represent the company and they are supposed to be catchy so they will stick in your head. Example: Nike’s “Just Do It!”


Jana Ballard

The Ad-Age website contains news and information about the advertising industry such as advertising media, people, events and commentaries. This website covers advertising media including print and broadcast. It has a “Data Center” complete with links to market, media, agency and salary survey information. There is also a Career Center complete with a job search utility.

The website content is focused at advertising professionals. This would not be a good site for someone looking to learn about the basics of advertising. It is, however, a good source for current events and opinions about what’s happening in the advertising industry.

Advertising Careers


The American Advertising Federation SIUC Chapter (A Registered Student Organization at Southern Illinois)

Jana Ballard


This website serves the purpose of educating students on perspective advertising careers.

The home page jumps out with a colorful cartoon drawing of the fictional character “Al” who is ready to “lend a hand” and “give advice” for choosing a career in advertising. Information includes:  where to find a job, what kinds of advertising jobs are available and average salaries, an extensive list of links to advertising agencies’ websites, resume help, portfolio ideas, how to network, 

a list of job search websites, and a description of the American Advertising Federation.


This site was created to be a resource for students or young people who are trying to break into the advertising business. It is not likely that advertising professionals would use this site often, unless they are interested in using the list of advertising agency websites for research 

or comparison.On a scale from 1-10 (10 being the best), I would rate this site as an 8. It should be the first place that a person should look for information about how to get their foot in the advertising industry’s door. However, it lacks a built in database for job listings, job searches, and employer information.


Advertising Schooling
The Art Institute of California- San Diego

Marina Williams

I remember when I was trying to figure out what I was going to do for my major.  For about a month I was interested in advertising.  Since I lived in California at the time, I was looking into the Art Institute of California in San Diego's college.  I was rated as one of the top schools in California for advertising.  

I am sending you to the schools website.  I remember when I was actually school shopping I would either be interested or not interested in the school simply based on their website.  If it is easy enough to travel through, explaining pretty much most of your questions, then it equals a more qualified school.  This is the one that did that for me.  They simply explain what the major 

is, tell you how long the entire course completion is going to take, they even give you a great variety of classes to take to fulfill your requirements: 12 quarters of classes, with an estimate of 72 different classes.


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